The seed of the “Gross National Happiness” had been planted long back since the time of His Majesty the third Druk Gyalpo Jigme Dorji Wangchuck while expressing his view on the goals of development as making “the people prosperous and happy.” With this strong view in mind, the importance of “prosperity and happiness,” was highlighted in the King’s address on the occasion of Bhutan’s admission to the United Nations in 1971. The fourth Druk Gyalpo emphasized that for Bhutan “Gross National Happiness,” is more important than “Gross National Product.” Thus, Gross National Happiness is now being fleshed out by a wide range of professionals, scholars and agencies across the world.
Druk Gyalpo Jigme Singye Wangchuck said that the rich are not always happy while the happy generally considered themselves rich. While conventional development models stressed on economic growth as the ultimate objective, the concept of Gross National Happiness is based on the premise that true development of human society takes place when material and spiritual development occur side by side to complement and reinforce each other.The philosophy of Gross National Happiness has recently received international recognition and the UN has implemented a resolution “…recognizing that the gross domestic product […] does not adequately reflect the happiness and well-being of people,” and that “…the pursuit of happiness is a fundamental human goal”.
These pillars embody national and local values, aesthetics, and spiritual traditions. The concept of Gross National Happiness is now being taken up the United Nations and by various other countries.Crucial to a better understanding of Gross National Happiness, is its wider reach and awareness amongst other countries, and the various indices that have now been formulated to include material gains in their assessment of the country and lastly, the growing need to synthesize the moral with the cultural values as the core of economic policy.Gross National Happiness as a development paradigm has now made it possible for Bhutan to take its developmental policies into the remote corners of the kingdom and to meet the development needs of even its most isolated villagers, while still accentuating the need to protect and preserve our rich environment and forest cover. The policy of high value, low impact tourism has facilitated the promotion and preservation of our cultural values.Furthermore, the concept of Gross National Happiness has greatly enabled the pursuit of development, while at the same time promoting the attainment of happiness as the core philosophy of life. For the government, it has facilitated the drive towards self sufficiency and self reliance, the ultimate reduction in the gap between the rich and the poor and ensuring good governance and empowerment of her people as one of its key directives.